What if, instead of having to floss your teeth yourself, little gnomes came in and flossed your teeth for you while you slept? (OK, that’s a little creepy, but you get the point.)
But it is a good point! How to make security “sexy”? I find it very, very interesting, but I’ve not had the time/incentive to dedicate a lot of time to security research. However I’ve always tried to push the envelop here (at work) to improve security. I think the phrase “secure code is good code” is a good mantra.